Why Apple is Now Banned from Selling Its Latest Apple Watches in the U.S.


Published on Dec 26, 2023   —   2 min read

The technology industry is constantly evolving, with new innovations and patent disputes shaping the market. Recently, Apple, a titan in the tech world, faced a significant setback in the United States. The U.S. International Trade Commission (ITC) imposed a ban on the import and sale of Apple's latest watch models, the Apple Watch Series 9 and Ultra 2. This decision, effective from December 25, 2023, has raised questions and concerns among consumers and industry watchers alike. Let's delve into the reasons behind this ban and its implications.

The Root of the Dispute: Patent Infringement

The central issue leading to this ban is a patent dispute between Apple and Masimo, a company specializing in pulse oximetry technology. The ITC found that Apple had infringed upon Masimo's patents in the development of its latest Apple Watch models. Specifically, the dispute revolves around the SpO2 monitoring technology used in these watches​​​​​​.

Details of the Ban

The ban specifically targets the Apple Watch Series 9 and Ultra 2 models. This decision was reached after a thorough investigation by the ITC, which concluded that these models infringed on Masimo's patented technology. As a result, Apple was compelled to halt the sales of these specific models in the U.S. market. It's important to note that this ban does not affect other models of Apple Watches, which can still be sold and used in the U.S.​​​​.

Apple's Response and Future Actions

In response to this legal setback, Apple has halted the sale of the affected models on its online store and is reportedly making adjustments to comply with the patents in question. The company also plans to challenge the ITC's decision, indicating a potential legal battle ahead. This move by Apple suggests that they are actively seeking a resolution that would allow them to resume sales of their latest watch models in the U.S. market​​.

Implications and Industry Impact

This ban is significant for several reasons. Firstly, it highlights the importance of intellectual property rights and patent laws in the technology industry. Companies are required to navigate these laws carefully to avoid infringement and potential legal issues. Secondly, the ban on Apple's latest watch models could impact the company's revenue and market share in the wearable technology sector, at least temporarily. Lastly, this situation underscores the competitive and complex nature of the tech industry, where innovation often leads to legal challenges and disputes.


The ban on Apple's latest watch models in the U.S. due to a patent dispute with Masimo is a reminder of the intricate balance between innovation, competition, and legal compliance in the technology industry. As Apple works to resolve this issue and potentially challenge the ITC's decision, the outcome of this dispute will be closely watched by industry experts, competitors, and consumers alike. It underscores the dynamic and often unpredictable nature of the tech world, where today's leaders must constantly adapt to stay ahead.

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