Apple Breaks Tradition with a Night-time Reveal: Unveiling "Scary Fast" at Dusk


Published on Oct 29, 2023   —   2 min read

Apple has always had a knack for keeping its audience on their toes, and this time is no different. The tech giant has decided to break from tradition and host its much-anticipated event, termed "Scary Fast," in the evening at 8 p.m. ET, on Monday, October 30, 2023. This is a departure from their usual morning or afternoon slots, adding an extra touch of intrigue to what's already one of the most awaited tech events of the year.

An Unconventional Timing

Apple's big reveal is set for a time when the sun makes way for the moon. This unusual timing is a first for Apple, a company known for its meticulously curated events. The tech community is abuzz, pondering what Apple has up its sleeve this time around.

What Lies Beneath the "Scary Fast" Moniker?

The name "Scary Fast" hints at a focus on speed and performance, which is speculated to translate to the unveiling of new Macs, possibly housing the new M3 chips with a special mention of generative AI technologies​. The heart of the event is expected to be the entire M3 chip lineup which signifies a substantial leap from the previous M2 chips. Apple's artwork for the event, showcasing an Apple logo morphing into the Mac Finder icon, further confirms the Mac-centric theme of the event​.

Spotlight on Macbook Pro and iMac

Among the stars of the show are likely to be the 14-inch and 16-inch MacBook Pro models. Despite being updated with M2 Pro and M2 Max chips earlier in January 2023, they are expected to receive another refresh, spotlighting the next-gen M3 Pro and M3 Max chips. These new chips boast improved CPU and GPU cores promising enhanced performance especially in high-end gaming. Additionally, rumors are swirling about more power-efficient miniLED displays which, if true, could mean significant improvements in battery life.

Similarly, the 24-inch iMac, which has been riding on the M1 chip since 2021, is anticipated to get a revamp, embracing the M3 chip. This update is predicted to boost both CPU and GPU performance considerably, with the M3 chip supporting more RAM and potentially a higher-capacity SSD. While design changes to the display are not anticipated, a tweak in the stand and an upgrade to Wi-Fi 6E and Bluetooth 5.3 are likely on the cards.

A Nudge Towards USB-C

Apple seems to be inching closer to USB-C ubiquity as it's expected to replace the Lightning port with a USB-C port in several Mac accessories like the Magic Mouse, Magic Trackpad, and Magic Keyboard. This transition reflects Apple’s broader shift towards USB-C across its product lineup, symbolizing a step towards a more unified and streamlined user experience.


Apple’s “Scary Fast” event is not just about unveiling cutting-edge technology; it’s a statement. The unusual timing of the event, coupled with the enigmatic theme, has generated a whirlpool of anticipation in the tech realm. As the dusk of October 30 approaches, all eyes will be on Apple, waiting to witness how it plans to redefine speed and performance in the Mac universe.

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